Thoughts on data, growth, and more.

Written by Oz Guner

The Great Conversion Rate Debate

Segmenting and customizing your leads based on demographics and behavior will give you additional perspective into who in your lead database is more likely to convert to a paid customer. It will also help you create targeted messages and offers that speak directly to their needs.

Net Promoter Score — Part 2

NPS metrics are highly customizable and should be tailored to your organization. Regrouping with your stakeholders to determine what matters most for your product is the best practice.