class notes

The Great Conversion Rate Debate

Segmenting and customizing your leads based on demographics and behavior will give you additional perspective into who in your lead database is more likely to convert to a paid customer. It will also help you create targeted messages and offers that speak directly to their needs.

Net Promoter Score — Part 2

NPS metrics are highly customizable and should be tailored to your organization. Regrouping with your stakeholders to determine what matters most for your product is the best practice.

Net Promoter Score — Part 1

Despite all the disadvantages, there is an important reason NPS is still the leading advocacy measurement method: Your advocates give you feedback for free.