Are paying customers happy customers?

Acquiring new business is fantastic, but creating an environment for retaining existing customers is where the real value lies.

Measuring Success: A Deep Dive into SaaS Revenue Metrics - Part 3

There are many revenue metrics used across the industry. However, there may be many more ways to look at revenue and growth from a quantitative and qualitative perspective.

Measuring Success: A Deep Dive into SaaS Revenue Metrics - Part 2

ACV is the annualized version of all revenue generated from a contract, while ARR only takes the recurring revenue into account. Understanding the subtle differences between these metrics is crucial for making informed decisions at SaaS companies.

Measuring Success: A Deep Dive into SaaS Revenue Metrics - Part 1

How SaaS companies recognize revenue and measure financial success is a tough art. Some frameworks and perspectives prove helpful. But the most important step is recognizing the difference between operational and financial metrics.

The Great Conversion Rate Debate

Segmenting and customizing your leads based on demographics and behavior will give you additional perspective into who in your lead database is more likely to convert to a paid customer. It will also help you create targeted messages and offers that speak directly to their needs.

In Search of the Most Important SaaS Metric

While SaaS will probably never have a “single most important metric,” it will have more perspectives if we keep thinking about it.